Is Helium 10 Worth It for Amazon Sellers? (Explained)

Helium 10 saves serious sellers and agencies 40+ hours per week by automating tedious tasks and unlocking game-changing insights. Its suite of tools boosts process efficiency and accuracy to help them beat competitors and improve rankings.

The tool’s core features include a product research suite that finds profitable products based on criteria like profit margins, FBA fees, and sales estimates. It also offers keyword tools like Cerebro and Magnet that unravel competitor keyword optimization strategies.

1. Black Box

Black Box is Helium 10’s primary product research tool that helps you find profitable products, keyword research, site audits, and backlink analysis. It has tabs for products, keywords, competitors, marketplace, and niche searches. Each has a set of filters that are compelling in combing through the millions of products to come up with the best product opportunities for your business.

The Black Box products tab estimates the monthly revenue of products ranking for a given keyword to help you gauge the profitability of a product opportunity. It also shows you the number of reviews a product has, which is a good indicator of customer satisfaction. The Competitors tab allows you to grab ASINs from other sellers, and the Niche tab lets you run a search using a keyword phrase and comes up with potential money-making ideas for your business.

2. Cerebro

Helium 10 is a suite of tools for growing and managing your Amazon business. It eliminates the need for multiple tools and streamlines your workflow. It also saves you 40+ hours a week so that you can focus on your business instead of working IN it.

The Black Box tool finds lucrative products based on granular details like competition, search volume, and reviews. It is similar to Jungle Scout but has more filters.

Cerebro is a reverse ASIN search tool that uncovers the keywords your book competitors rank for. This data can be used to improve your listings and PPC ads. The tool is limited to Amazon but the developers are working on a Walmart version. It is a must-have for any serious seller. It is a time-saving, accurate and easy to use tool. You can try it for free with a monthly plan or upgrade to an annual one.

3. Xray

Helium 10 is a suite of tools that can help you build a profitable Amazon business. Its Xray tool helps you search the market with a fine-toothed comb for product research, estimating sales and more. For example, if you search “water-based lubricants,” the tool will return data such as estimated sales and FBA fees, competition, and reviews.

The Xray tool also features a success score, which takes into account all the metrics and determines how much revenue you could make. It’s one of the most accurate tools out there for finding profitable product niches.

This tool can be used by sellers who are just starting out or those who already have a well-established business. You can use it to find new product ideas, create optimized listings, and protect your store. It even has a Chrome extension to allow you to quickly access its tools.

4. Magnet

Helium 10 offers a suite of tools that all work together to help you grow your Amazon FBA business. It’s more expensive than Jungle Scout, but it also does a lot of the research for you and has a full suite of tools to manage your business.

One of its best features is Magnet, a keyword research tool that allows you to search for keywords and related phrases with high and low competition. It also has a word frequency feature, which shows other words that are commonly associated with your chosen keywords.

Other tools include Black Box, which helps you find lucrative products based on granular details like competition and monthly sales. You can also use Xray to find Amazon’s Choice search terms with low competition. Lastly, there’s Misspellinator, which lets you find common spelling mistakes people make when searching for your product.

5. Misspellinator

Misspellinator is a unique tool within the Helium 10 suite that helps you discover missed keywords. It is based on the fact that many customers spell words incorrectly when searching for products. Whether due to haste or simply not knowing the correct spelling, these typos offer valuable opportunities for listing optimization. These keywords tend to have lower competition and can help you achieve greater visibility on Amazon.

Helium 10’s keyword research tools like Cerebro, Magnet, and Misspellinator can help you find new traffic sources that are often overlooked. The suite’s powerful features make it worth the price of a subscription. Its user-friendly interface is easy to navigate, and the inclusion of practical tutorial videos makes it even easier to apply its tools to your business. Using these world-class tools can significantly increase your earnings. Sign up here to get started!

6. Index Checker

Helium 10 is a powerful suite of tools that can help sellers streamline their process and uncover game-changing data about their market. This can translate into smarter decisions, more sales, and a more scalable business.

One of the best tools in the suite is Index Checker, which helps you optimize your listing by finding misspelled keywords that are relevant to your product. This allows you to rank higher in the search results and attract more potential buyers.

Another great feature in this suite is Inventory Protector, which can help you prevent fraudulent products from being sold under your ASIN. This is a serious problem for many sellers as fraudsters are always on the lookout to take advantage of giveaway promotions. This tool can prevent this by letting you set hard limits and prevent anyone from cleaning out your inventory during promotional offers.

7. Trendster

Whether you are building your first product, or looking to grow a successful Amazon store into an ecommerce empire, Helium 10 has tools that can help. The suite of tools is well-organized and offers a structured way to manage your business.

Its main research tool, Magnet, allows you to uncover keywords with ease. This enables you to boost your organic traffic and improve your listing’s SEO.

Its Index Checker lets you see how your back-end and front-end keywords are indexed by Amazon, helping you make better decisions. It also helps you determine if a product is seasonal. Another great feature is Refund Genie, which monitors your Amazon account to ensure you have received all the refunds you’re owed. The suite also has operation tools that streamline essential tasks for Amazon sellers, including inventory management and financial analytics.

8. Rank Tracker

If you’re serious about your Amazon FBA business, you’ll need to be able to access legit research, listing, competitor spying, PPC, and analytics tools. Without them, you will hit a ceiling that you can’t break through.

Helium 10 has everything you need in one place and all the information is neatly displayed on a clean dashboard that you can access at any time. The dashboard is well-organized and displays each tool as you scroll down the page.

A few of the best tools include Black Box (a 100% Amazon kosher way to jolt keyword rankings), Trendster, and Profits. The latter is an amazing tool that can help you manage your inventory. It will alert you if your product listings are manipulated and helps you find potential issues such as hijacked ASINs. It also automates customer follow-up emails to drive more reviews and feedback.

9. Keyword Checker

If you’re serious about being an Amazon seller, Helium 10’s tool suite is an excellent investment. It helps you build optimized listings, spy on the competition and reverse engineer their strategy, drive traffic, protect your inventory, and manage your sales. They even offer best-in-class training like Freedom Ticket and a financial service solution called Alta.

Cerebro and Magnet help you discover the right keywords for your products, boosting your organic search rankings. They can also inform PPC campaigns and listing optimizations. Additionally, Misspellinator highlights common typos in keyword searches. And with Index Checker, you can confirm whether your product is indexed in the search results for the right keywords. This is especially important if you want to rank for seasonal terms. Helium 10 also has a product tracker that allows you to monitor keywords over time, giving you a continuous feedback loop.

10. Reports

Helium 10 has an impressive set of tools that do the heavy lifting for sellers, semi-automating their business and allowing them to focus on marketing. Their all-in-one suite of tools includes training, product research, listing optimization, inventory management, and more.

Their Black Box tool is especially helpful for identifying niche opportunities. It scours the Amazon catalog for profitable products based on granular details, including search volume, price, and reviews.

Cerebro is an excellent competitor to other keyword research tools, and it would easily justify its $10 per month subscription if it weren’t part of the bigger suite. Similarly, Frankenstein is useful for real power sellers with large keyword lists that need to be trimmed down. The remainder of the tools are less impressive, but still worthwhile. They include Profits, a tracking feature that flags Amazon refunds and Seller Assistant, which automates review requests.